The Candy Makeover
The project, The Candy Makeover, is a motion graphics video that takes a metaphoric approach in describing how a human body intakes sugar. Through use of humor and visualizing the body’s pancreas as a room, the project aims to make a commentary on what the consumption of sugar of excessive amounts can do to your body.
TOOL
Cinema 4D
Octane Render
After Effects
BACKGROUND
BACKGROUND
Adopting a metaphorical approach, the project illustrates how the body processes sugar by likening it to a room, transforming ordinary furniture into sugary desserts that eventually melt down.
Adopting a metaphorical approach, the project illustrates how the body processes sugar by likening it to a room, transforming ordinary furniture into sugary desserts that eventually melt down.
The intention is to convey the message that excessive sugar consumption is best avoided. Designed for presentation in children's dental clinics, the project is tailored for a young adult audience. It employs a light and playful tone, utilizing colorful, toy-like, and blocky shapes, along with fun text styles and dramatic music. These elements are chosen to emphasize the project's goal of delivering a message in an engaging and accessible manner.
The intention is to convey the message that excessive sugar consumption is best avoided. Designed for presentation in children's dental clinics, the project is tailored for a young adult audience. It employs a light and playful tone, utilizing colorful, toy-like, and blocky shapes, along with fun text styles and dramatic music. These elements are chosen to emphasize the project's goal of delivering a message in an engaging and accessible manner.
INITIAL IDEA
INITIAL IDEA
Design directions.
Design directions.
Project Goal
Excessive sugar consumption can strain the pancreas and harm one's health
Target Users
Young audience
Research Guide
Given that this is for a young audience, what mood would most effectively convey the message?
What design style would best engage the audience?
What story line should I develop to effectively convey my message?
Research Methods
Scholarly research including scholarly articles and books
Primary research including interviews and observations
Target Users
Occasional and frequent shoppers
Brand associates
Research Goals
Understand the psychology behind shopping behaviors - what makes one purchase?
Identify and understand the varied needs of the retail brand and its customers
Understand the values of brick-and-mortar stores
Understand business objectives from the retail brand's perspective
APPROACH
APPROACH
Production.
Production.
I started by gathering images for a moodboard to define the colors and playful elements I wanted for my project. I also explored various sound effects and type styles to match the project's playful tone. Additionally, I considered how best to approach the project to effectively communicate with a young audience, brainstorming the most understandable metaphors and methods for delivering my message.
I started by gathering images for a moodboard to define the colors and playful elements I wanted for my project. I also explored various sound effects and type styles to match the project's playful tone. Additionally, I considered how best to approach the project to effectively communicate with a young audience, brainstorming the most understandable metaphors and methods for delivering my message.
BRAINSTORM
BRAINSTORM
Storyboard.
Storyboard.
The most consistent and rigorous aspect of this journey was crafting the storyboard. The project honed its ability to convey its thesis metaphorically through repeated iterations of storyboarding. By seamlessly blending two-dimensional and three-dimensional elements in the video, a robust hierarchy emerged, strategically emphasizing key points. Exploring numerous scenarios enriched the narrative, making it more relatable to younger generations
The most consistent and rigorous aspect of this journey was crafting the storyboard. The project honed its ability to convey its thesis metaphorically through repeated iterations of storyboarding. By seamlessly blending two-dimensional and three-dimensional elements in the video, a robust hierarchy emerged, strategically emphasizing key points. Exploring numerous scenarios enriched the narrative, making it more relatable to younger generations
PROGRESS
Process Shots.
Process Shots.
Utilizing Cinema4D and Octane Renderer, a virtual metaphorical space takes form resembling a room but symbolizing a segment of the human body known as the pancreas. This organ plays a crucial endocrine role, regulating blood sugar levels to maintain overall health and prevent the onset of diabetes.
Utilizing Cinema4D and Octane Renderer, a virtual metaphorical space takes form resembling a room but symbolizing a segment of the human body known as the pancreas. This organ plays a crucial endocrine role, regulating blood sugar levels to maintain overall health and prevent the onset of diabetes.
The candy lollipops that enter the room metaphorically depicts added consumed sugar into the body.
The transition to the meltdown scenes metaphorically depicts the potential consequences when sugary intake exceeds sustainable levels, illustrating the impact on your body.
The candy lollipops that enter the room metaphorically depicts added consumed sugar into the body.
The transition to the meltdown scenes metaphorically depicts the potential consequences when sugary intake exceeds sustainable levels, illustrating the impact on your body.
Room -> Pancreas
Cloth Hangers -> Candy Canes
Lantern -> Gelatin Dessert Pudding
Pillows -> Wrapped Candies
Turntable -> Donut
Table -> Chocolate Bar
Wooden Floor -> Wafer
Room -> Pancreas
Cloth Hangers -> Candy Canes
Lantern -> Gelatin Dessert Pudding
Pillows -> Wrapped Candies
Turntable -> Donut
Table -> Chocolate Bar
Wooden Floor -> Wafer
OUTCOME
OUTCOME
Final Still Shots.
Final Still Shots.
The Candy Makeover
The project, The Candy Makeover, is a motion graphics video that takes a metaphoric approach in describing how a human body intakes sugar. Through use of humor and visualizing the body’s pancreas as a room, the project aims to make a commentary on what the consumption of sugar of excessive amounts can do to your body.
TOOL
Cinema4D
Octane Render
After Effects