The Candy Makeover
The Candy Makeover
The Candy Makeover
The project, The Candy Makeover, is a motion graphics video that takes a metaphoric approach in describing how a human body intakes sugar. Through use of humor and visualizing the body’s pancreas as a room, the project aims to make a commentary on what the consumption of sugar of excessive amounts can do to your body.
The project, The Candy Makeover, is a motion graphics video that takes a metaphoric approach in describing how a human body intakes sugar. Through use of humor and visualizing the body’s pancreas as a room, the project aims to make a commentary on what the consumption of sugar of excessive amounts can do to your body.
The project, The Candy Makeover, is a motion graphics video that takes a metaphoric approach in describing how a human body intakes sugar. Through use of humor and visualizing the body’s pancreas as a room, the project aims to make a commentary on what the consumption of sugar of excessive amounts can do to your body.
TOOL
TOOL
Cinema4D
Cinema4D
Octane Render
Octane Render
After Effects
After Effects
DURATION
DURATION
JAN - MAY 2021
JAN - MAY 2021
TOOL
Cinema4D
Octane Render
After Effects
DURATION
JAN - MAR 2021
BACKGROUND
BACKGROUND
BACKGROUND
How does body process sugar?
How does body process sugar?
How does body process sugar?
What does excess sugar intake look like?
What does excess sugar intake look like?
What does excess sugar intake look like?
Adopting a metaphorical approach, the project illustrates how the body processes sugar by likening it to a room, transforming ordinary furniture into sugary desserts that eventually melt down. The intention is to convey the message that excessive sugar consumption is best avoided. Designed for presentation in children's dental clinics, the project is tailored for a young adult audience. It employs a light and playful tone, utilizing colorful, toy-like, and blocky shapes, along with fun text styles and dramatic music. These elements are chosen to emphasize the project's goal of delivering a message in an engaging and accessible manner.
Adopting a metaphorical approach, the project illustrates how the body processes sugar by likening it to a room, transforming ordinary furniture into sugary desserts that eventually melt down. The intention is to convey the message that excessive sugar consumption is best avoided. Designed for presentation in children's dental clinics, the project is tailored for a young adult audience. It employs a light and playful tone, utilizing colorful, toy-like, and blocky shapes, along with fun text styles and dramatic music. These elements are chosen to emphasize the project's goal of delivering a message in an engaging and accessible manner.
Adopting a metaphorical approach, the project illustrates how the body processes sugar by likening it to a room, transforming ordinary furniture into sugary desserts that eventually melt down. The intention is to convey the message that excessive sugar consumption is best avoided. Designed for presentation in children's dental clinics, the project is tailored for a young adult audience. It employs a light and playful tone, utilizing colorful, toy-like, and blocky shapes, along with fun text styles and dramatic music. These elements are chosen to emphasize the project's goal of delivering a message in an engaging and accessible manner.
DESIGN DIRECTIONS
DESIGN DIRECTIONS
DESIGN DIRECTIONS
Initial Idea
Initial Idea
Initial Idea
Project Goal
Project Goal
Excessive sugar consumption can strain the pancreas and harm one's health
Excessive sugar consumption can strain the pancreas and harm one's health
Excessive sugar consumption can strain the pancreas and harm one's health
Target Users
Target Users
Young audience
Designed to be shown in children's dental clinics
Young audience
Designed to be shown in children's dental clinics
Young audience
Designed to be shown in children's dental clinics
Research Guide
Research Guide
Given that this is for a young audience, what mood would most effectively convey the message?
What design style would best engage the audience?
What story line should I develop to effectively convey my message?
Given that this is for a young audience, what mood would most effectively convey the message?
What design style would best engage the audience?
What story line should I develop to effectively convey my message?
Given that this is for a young audience, what mood would most effectively convey the message?
What design style would best engage the audience?
What story line should I develop to effectively convey my message?
APPROACH
APPROACH
APPROACH
Developing moodboards and gathering assets
Developing moodboards and gathering assets
Developing moodboards and gathering assets
I started by gathering images for a moodboard to define the colors and playful elements I wanted for my project. I also explored various sound effects and type styles to match the project's playful tone. Additionally, I considered how best to approach the project to effectively communicate with a young audience, brainstorming the most understandable metaphors and methods for delivering my message.
I started by gathering images for a moodboard to define the colors and playful elements I wanted for my project. I also explored various sound effects and type styles to match the project's playful tone. Additionally, I considered how best to approach the project to effectively communicate with a young audience, brainstorming the most understandable metaphors and methods for delivering my message.
I started by gathering images for a moodboard to define the colors and playful elements I wanted for my project. I also explored various sound effects and type styles to match the project's playful tone. Additionally, I considered how best to approach the project to effectively communicate with a young audience, brainstorming the most understandable metaphors and methods for delivering my message.
BRAINSTORM
BRAINSTORM
BRAINSTORM
Drafting a storyboard
Drafting a storyboard
Drafting a storyboard
The most rigorous, thought-out aspect of this journey was crafting the storyboard. The project honed its ability to convey its thesis metaphorically through repeated iterations of storyboarding. By seamlessly blending two-dimensional and three-dimensional elements in the video, a robust hierarchy emerged, strategically emphasizing key points. Exploring numerous scenarios enriched the narrative, making it more relatable to younger generations.
The most rigorous, thought-out aspect of this journey was crafting the storyboard. The project honed its ability to convey its thesis metaphorically through repeated iterations of storyboarding. By seamlessly blending two-dimensional and three-dimensional elements in the video, a robust hierarchy emerged, strategically emphasizing key points. Exploring numerous scenarios enriched the narrative, making it more relatable to younger generations.
The most rigorous, thought-out aspect of this journey was crafting the storyboard. The project honed its ability to convey its thesis metaphorically through repeated iterations of storyboarding. By seamlessly blending two-dimensional and three-dimensional elements in the video, a robust hierarchy emerged, strategically emphasizing key points. Exploring numerous scenarios enriched the narrative, making it more relatable to younger generations.
MAKING
MAKING
MAKING
Process shots
Process shots
Process shots
Built with Cinema 4D and Octane Renderer, a virtual metaphorical space takes form resembling a room but symbolizing a segment of the human body known as the pancreas. This organ plays a crucial endocrine role, regulating blood sugar levels to maintain overall health and prevent the onset of diabetes.
Built with Cinema 4D and Octane Renderer, a virtual metaphorical space takes form resembling a room but symbolizing a segment of the human body known as the pancreas. This organ plays a crucial endocrine role, regulating blood sugar levels to maintain overall health and prevent the onset of diabetes.
Built with Cinema 4D and Octane Renderer, a virtual metaphorical space takes form resembling a room but symbolizing a segment of the human body known as the pancreas. This organ plays a crucial endocrine role, regulating blood sugar levels to maintain overall health and prevent the onset of diabetes.
The candy lollipops that enter the room metaphorically depicts added consumed sugar into the body.
The transition to the meltdown scenes metaphorically depicts the potential consequences when sugary intake exceeds sustainable levels, illustrating the impact on your body.
The candy lollipops that enter the room metaphorically depicts added consumed sugar into the body.
The transition to the meltdown scenes metaphorically depicts the potential consequences when sugary intake exceeds sustainable levels, illustrating the impact on your body.
The candy lollipops that enter the room metaphorically depicts added consumed sugar into the body.
The transition to the meltdown scenes metaphorically depicts the potential consequences when sugary intake exceeds sustainable levels, illustrating the impact on your body.
Room → Pancreas
Cloth Hangers → Candy Canes
Lantern → Gelatin Dessert Pudding
Pillows → Wrapped Candies
Turntable → Donut
Table → Chocolate Bar
Wooden Floor → Wafers
Room → Pancreas
Cloth Hangers → Candy Canes
Lantern → Gelatin Dessert Pudding
Pillows → Wrapped Candies
Turntable → Donut
Table → Chocolate Bar
Wooden Floor → Wafers
Room → Pancreas
Cloth Hangers → Candy Canes
Lantern → Gelatin Dessert Pudding
Pillows → Wrapped Candies
Turntable → Donut
Table → Chocolate Bar
Wooden Floor → Wafers
DESIGN STILLS
DESIGN STILLS
DESIGN STILLS
Final still shots
Final still shots
Final still shots
Built with Cinema 4D and Octane Renderer, a virtual metaphorical space takes form resembling a room but symbolizing a segment of the human body known as the pancreas. This organ plays a crucial endocrine role, regulating blood sugar levels to maintain overall health and prevent the onset of diabetes.
Built with Cinema 4D and Octane Renderer, a virtual metaphorical space takes form resembling a room but symbolizing a segment of the human body known as the pancreas. This organ plays a crucial endocrine role, regulating blood sugar levels to maintain overall health and prevent the onset of diabetes.
Built with Cinema 4D and Octane Renderer, a virtual metaphorical space takes form resembling a room but symbolizing a segment of the human body known as the pancreas. This organ plays a crucial endocrine role, regulating blood sugar levels to maintain overall health and prevent the onset of diabetes.
Final Video
Final Video
Final Video