HOW MIGHT WE?
Problem Statement
While the Guggenheim Museum's official website offers in-depth guides and assistance, the on-site experience falls short, leading to frustration and limited engagement for visitors.
What are the existing pain points during in-person visits to the Guggenheim?
How can visitors interact and augment their experience at the museum?
Proenza Schouler Internship
Proenza Schouler is a renowned New York based womenswear and accessories brand founded in 2002. I interned at Proenza Schouler from May 2024 to November 2024 as Digital UI/UX Design Intern on the E-commerce Digital Team. During my internship, I streamlined website management on Shopify, enhancing graphic design and UX in close collaboration with the e-commerce team to improve site functionality and user experience. I additionally spearheaded user experience design for a high-impact menswear project launching Spring 2025, creating user flows and optimizing the landing experience to enhance usability.
ROLE
UI/UX Design Intern
TEAM
Allie Carroll
Michelle Chuang
TOOL
Figma
DURATION
May - Nov 2024
OVERVIEW
My internship experience
During my internship at Proenza Schouler, I conducted extensive competitive analyses and contributed to UX redesign projects aimed at improving the overall user experience across key areas of the website. These included the checkout flow, store locator page, World Of (Sustainability) section, and a high-impact menswear launch scheduled for Spring 2025.
For instance, with the upcoming opening of a new flagship store, our team focused on enhancing the user experience of the store locator page. We also worked on introducing a dedicated menswear tab in the main navigation and designing a temporary landing page to support the launch. I was responsible for leading competitive research efforts and presenting initial wireframe concepts to guide our design direction.
TAKEAWAY
What did I learn?
Throughout this experience, I gained valuable skills in using competitive research to understand industry practices and brand values when launching a new collection. I also learned how to balance creativity within business requirements.
Please contact for further in-depth information.
Thank you for an amazing summer and fall!
Proenza Schouler - Menswear
After 23 years in womenswear retail, Proenza Schouler is preparing to launch its first menswear collection in Fall 2025. Over the course of my internship, I was acknowledged for my competent UX skills as well as great communication, earning me the opportunity to contribute to designing the main landing user flow for the menswear collection, both pre-launch and post-launch.
ROLE
UI/UX Design Intern
TEAM
Allie Carroll
Michelle Chuang
TOOL
Figma
DURATION
Jul - Oct 2024
OVERVIEW
Menswear launch in Fall 2025
My digital team at Proenza Schouler was expecting a menswear launch in Fall 2025. Our team needed to add a dedicated menswear tab to the top navigation bar and to design a landing page as a placeholder until its official launch. I took on the responsibility of conducting competitive research and presenting initial wireframe design concepts.
Goals
Transform the landing page into a digital catalog preview showcasing the upcoming collection
Explore creative approaches to ensure the landing page captures immediate attention and stands out from the rest of the website
Seamlessly integrate the Menswear tab into the navigation bar, reorganizing White Label (Proenza Schouler women’s second label) if necessary
INITIAL APPROACH
Competitive analysis to understand industry practices
I first conducted competitive research on various Proenza Schouler competitor brands to analyze how they deliver an effective user experience for their customers upon launching new collection.
Design Directions
1) Explore TimeMachine to look at how other brands have launched their new collections in the past.
2) Analyze how other brands emphasize menswear. Do they have any landing menswear page showcasing their catalogue? If so, how?
INSIGHT - 01
How do users navigate to the menswear landing page?
Menu/Top Navigation
Menswear tab could be found hidden under menu or is shown as seperate tab at top navigation
Hero Section
One full-width campaign image with CTA buttons leading to womenswear and menswear page
Carousel of campaign images, including menswear with a CTA button
Main Content Section
Could be found upon scrolling down the hero section of the landing page
Found as product or campaign image that navigates to menswear page
Found as part of category list along with womenswear/other product categories
Takes up part of full screen width size
INSIGHT - 02
How are other brands doing it?
Only a few brands have a dedicated menswear landing page—most direct users straight to the PLP (Product Listing Page). Those that do have dedicated menswear landing page, usually view page with collection images, videos, or CTA buttons towards their catalogues.
Dedicated Menswear Page Example
Saint Laurent Official Website
OVERALL INSIGHTS
Overview presentation of my research findings
In short presentation, I delivered my research findings to the team, after which the designs were shared with stakeholders for review.
Find the presentation here:
FINAL DESIGN IDEAS
Diverse ideas on how to integrate Menswear collection
Based on gathered insights, I explored visual concepts for integrating Proenza Schouler Menswear into the navigation bar and the Landing Preview Page. Our team discussed these approaches and moved forward with meeting with stakeholders for final decisions.
Top Navigation Bar (2 approaches)
Dedicated Menswear Preview Page (4 approaches)
FINAL THOUGHTS
Takeaways
Although my internship concluded before a final decision was reached, one design direction is anticipated to be chosen and launched by Fall 2025. Throughout this experience, I gained valuable skills in using competitive research to understand industry practices and brand values when launching a new collection. I also learned how to balance creativity within business requirements.
See my project file here:
Thank you for an amazing summer and fall!
Proenza Schouler - Menswear
After 23 years in womenswear retail, Proenza Schouler is preparing to launch its first menswear collection in Fall 2025. Over the course of my internship, I was acknowledged for my competent UX skills as well as great communication, earning me the opportunity to contribute to designing the main landing user flow for the menswear collection, both pre-launch and post-launch.
ROLE
UI/UX Design Intern
TEAM
Allie Carroll
Michelle Chuang
TOOL
Figma
DURATION
Jul - Oct 2024
OVERVIEW
Menswear launch in Fall 2025
My digital team at Proenza Schouler was expecting a menswear launch in Fall 2025. Our team needed to add a dedicated menswear tab to the top navigation bar and to design a landing page as a placeholder until its official launch. I took on the responsibility of conducting competitive research and presenting initial wireframe design concepts.
Goals
Transform the landing page into a digital catalog preview showcasing the upcoming collection
Explore creative approaches to ensure the landing page captures immediate attention and stands out from the rest of the website
Seamlessly integrate the Menswear tab into the navigation bar, reorganizing White Label (Proenza Schouler women’s second label) if necessary
INITIAL APPROACH
Competitive analysis to understand industry practices
I first conducted competitive research on various Proenza Schouler competitor brands to analyze how they deliver an effective user experience for their customers upon launching new collection.
Design Directions
1) Explore TimeMachine to look at how other brands have launched their new collections in the past.
2) Analyze how other brands emphasize menswear. Do they have any landing menswear page showcasing their catalogue? If so, how?
INSIGHT - 01
How do users navigate to the menswear landing page?
Menu/Top Navigation
Menswear tab could be found hidden under menu or is shown as seperate tab at top navigation
Hero Section
One full-width campaign image with CTA buttons leading to womenswear and menswear page
Carousel of campaign images, including menswear with a CTA button
Main Content Section
Could be found upon scrolling down the hero section of the landing page
Found as product or campaign image that navigates to menswear page
Found as part of category list along with womenswear/other product categories
Takes up part of full screen width size
INSIGHT - 02
How are other brands doing it?
Only a few brands have a dedicated menswear landing page—most direct users straight to the PLP (Product Listing Page). Those that do have dedicated menswear landing page, usually view page with collection images, videos, or CTA buttons towards their catalogues.
Dedicated Menswear Page Example
Saint Laurent Official Website
OVERALL INSIGHTS
Overview presentation of my research findings
In short presentation, I delivered my research findings to the team, after which the designs were shared with stakeholders for review.
Find the presentation here:
FINAL DESIGN IDEAS
Diverse ideas on how to integrate Menswear collection
Based on gathered insights, I explored visual concepts for integrating Proenza Schouler Menswear into the navigation bar and the Landing Preview Page. Our team discussed these approaches and moved forward with meeting with stakeholders for final decisions.
Top Navigation Bar (2 approaches)
Dedicated Menswear Preview Page (4 approaches)
FINAL THOUGHTS
Takeaways
Although my internship concluded before a final decision was reached, one design direction is anticipated to be chosen and launched by Fall 2025. Throughout this experience, I gained valuable skills in using competitive research to understand industry practices and brand values when launching a new collection. I also learned how to balance creativity within business requirements.
See my project file here:
Thank you for an amazing summer and fall!
Proenza Schouler - Menswear
After 23 years in womenswear retail, Proenza Schouler is preparing to launch its first menswear collection in Fall 2025. Over the course of my internship, I was acknowledged for my competent UX skills as well as great communication, earning me the opportunity to contribute to designing the main landing user flow for the menswear collection, both pre-launch and post-launch.
ROLE
UI/UX Design Intern
TOOL
Figma
TEAM
Allie Carroll
Michelle Chuang
DURATION
Jul - Oct 2024
OVERVIEW
Menswear launch in Fall 2025
My digital team at Proenza Schouler was expecting a menswear launch in Fall 2025. Our team needed to add a dedicated menswear tab to the top navigation bar and to design a landing page as a placeholder until its official launch. I took on the responsibility of conducting competitive research and presenting initial wireframe design concepts.
Goals
Transform the landing page into a digital catalog preview showcasing the upcoming collection
Explore creative approaches to ensure the landing page captures immediate attention and stands out from the rest of the website
Seamlessly integrate the Menswear tab into the navigation bar, reorganizing White Label (Proenza Schouler women’s second label) if necessary
INITIAL APPROACH
Competitive analysis to understand industry practices
I first conducted competitive research on various Proenza Schouler competitor brands to analyze how they deliver an effective user experience for their customers upon launching new collection.
Design Directions
1) Explore TimeMachine to look at how other brands have launched their new collections in the past.
2) Analyze how other brands emphasize menswear. Do they have any landing menswear page showcasing their catalogue? If so, how?
INSIGHT - 01
How do users navigate to the menswear landing page?
Menu/Top Navigation
Menswear tab could be found hidden under menu or is shown as seperate tab at top navigation
Hero Section
One full-width campaign image with CTA buttons leading to womenswear and menswear page
Carousel of campaign images, including menswear with a CTA button
Main Content Section
Could be found upon scrolling down the hero section of the landing page
Found as product or campaign image that navigates to menswear page
Found as part of category list along with womenswear/other product categories
Takes up part of full screen width size
INSIGHT - 02
How are other brands doing it?
Only a few brands have a dedicated menswear landing page—most direct users straight to the PLP (Product Listing Page). Those that do have dedicated menswear landing page, usually view page with collection images, videos, or CTA buttons towards their catalogues.
Dedicated Menswear Page Example
Saint Laurent Official Website
OVERALL INSIGHTS
Overview presentation of my research findings
In short presentation, I delivered my research findings to the team, after which the designs were shared with stakeholders for review.
Find the presentation here:
FINAL DESIGN IDEAS
Diverse ideas on how to integrate Menswear collection
Based on gathered insights, I explored visual concepts for integrating Proenza Schouler Menswear into the navigation bar and the Landing Preview Page. Our team discussed these approaches and moved forward with meeting with stakeholders for final decisions.
Top Navigation Bar (2 approaches)
Dedicated Menswear Preview Page (4 approaches)
FINAL THOUGHTS
Takeaways
Although my internship concluded before a final decision was reached, one design direction is anticipated to be chosen and launched by Fall 2025. Throughout this experience, I gained valuable skills in using competitive research to understand industry practices and brand values when launching a new collection. I also learned how to balance creativity within business requirements.
See my project file here:
Thank you for an amazing summer and fall!